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The Work Marketing Team

Complexity
of the work

Explaining tax to physicians, at volume. The good part of the job.

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Every American physician should meet Doc Wealth before they ever need us. That's the assignment. It takes the whole toolkit, pointed at exactly one audience, run at a volume most teams wouldn't attempt and a standard most teams wouldn't hold. Exactly how we do it stays inside the building.

One idea, anatomized

One idea.

The mega backdoor Roth. One genuinely valuable strategy, and it has to be explained clearly and honestly in every format we publish.

0 Formats for one idea
Composite client. Details changed.
  1. 01
    The reel Take the least glamorous subject in finance and make sixty seconds of it unmissable, without one claim you’d regret. Almost nobody can do this. We do it weekly.
  2. 02
    The blog post Two thousand words deep enough that a physician acts on them, tight enough to outrank everyone else writing about it, and checked line by line against rules that keep changing.
  3. 03
    The newsletter The same idea again for readers who already know the basics, which means going deeper than the blog dared, without losing the ones who skim. Writing for both at once is the skill.
  4. 04
    The paid campaign Rebuilt from scratch for people who have never heard of us, on platforms with completely different grammars, with real spend riding on every creative decision you make.
  5. 05
    The partnership Earning a place in communities that guard their readers fiercely, and should. One self-serving pitch and the door closes. Serving their audience better than they expected is the only way in.
  6. 06
    The conference No edit button. A booth, a talk, and a resident with sharp questions, live. Everything you published all year has to hold up in a hallway conversation with an expert audience.
  7. 07
    The measurement Untangling what actually worked from what merely looked good, across every format at once. The data argues with your instincts constantly, and being wrong gracefully is part of the job.
  8. One idea, seven formats, one voice, every week. If the reel promises what the blog post has to walk back, we’ve failed the reader. Consistency at this volume is the hard part, and it is the job.
Full-stack, no lanes

The whole toolkit

This is not a team where you own one lane and defend it. In a single month you'll write, script, shoot, cut, buy, pitch, and measure, and be held to a high bar on all of it. Generalists who go deep thrive here. Specialists who hide in one channel don't.

A genuinely technical subject

Accuracy is a brand value

You're explaining mega backdoor Roths, S-corp elections, and PTET credits to one of the most educated audiences in America, and they deserve writing that respects that. A number in a marketing claim gets verified before it goes out, the same way a figure gets tied back to its source document.

Mega backdoor Roth S-corp comp Cash balance PTET Multi-state
Volume with a bar

High volume, held standard

Thirty pieces of content in a week is a normal week, and none of it gets to be sloppy. When you're behind pace on Wednesday, you re-plan the week instead of quietly shipping worse work. When the data says the winning platform isn't the one we believed in, you bring the data, not the belief.

You'll get better here, fast

Complex work compounds

A year of marketing one hard subject to one sharp audience across every channel teaches you more than five years of shallow campaigns for clients you never meet twice. The audience never changes, so everything you learn compounds.
You'll hate it here if
  • You want one channel and a content calendar someone else fills.
  • You'd rather route the hard call up than make it.
  • You measure the week by posts shipped, not clients produced.
You'll like it here if
  • You want to own an idea from reel to conference booth.
  • You'd rather be told your reasoning is wrong than told nothing.
  • You follow the data even when it argues with you.

It's harder than the average marketing job. It's also the reason people stay.

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